Copyright Terri Seymour
When starting your ezine, the first thing you want to
do is name it. I would suggest keeping the name as
close to your website/business name as possible. If
you do not have a website or business yet, use a name
you could name your business as well.
For example:
If you sell gifts/products for you & your home and
your business name is Gifts Galore, you could then
name your ezine "Gifts Galore News" or
"Gifts Galore Ezine".
For content, you would include home decorating links,
beauty tips and ideas, articles on frugal decorating
home remedy recipes, camping tips and resources,
whatever pertains to the gifts you are selling. This
type of ezine would be great fun to publish!
Now to get started with the design and layout of your
ezine...the first thing you want to do is to find a good
text editor such as Textpad. You can download the
free version at utorial/page1.shtml
Just read through the info and take a look at the
template.
Try a few different ideas, change things around a bit
until you find the layout you like and are comfortable
with. You can make improvements/changes after you
start publishing as well.
One thing I suggest is not to have too many squiggles
and decorations. Some are ok, but keep it clean and
sharp looking. Too many decorations can make it hard
for some people to read.
Some things that should always be included in your
ezine are:
Your contact info - top and bottom of ezine
Subscribe and unsubscribe info
Privacy Policy - at or near the top
Disclaimer - towards the bottom
Table of Contents - at the top of the ezine
Editorial - chat a bit with your readers and discuss
any current events or happenings at your site/business.
Start forming that all important bond with them!
Thank you to your subscribers - include this in the
editorial section.
Once you find the layout you are satisfied with, fill
in your standards like disclaimer, contact info and
anything else that will remain the same from week to
week and save it in a folder on your desktop. Each
week or however often you publish, just open this
template and you are ready to get going.
In Part 3, I will be going over content. What to have
for content and where to get it.
Ezine publishing is very important and you can do it!
DO NOT let your doubts stop you form this rewarding
and enjoyable experience! Please feel free to contact
me if you have any questions.
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